SEE What You Are Buying Into's mission is to make the world a better place. We seek to do this by:

• promoting transparency and accountability in business; and
• empowering people to buy from, work for and invest in SEE responsible businesses.

At its heart is a simple but powerful idea: businesses should be accountable for what they do. If they do things that cannot be publicly justified, they should simply stop doing them.

The SEE What You Are Buying Into scheme was created and developed by SEE What You Are Buying Into Ltd ('SEE Ltd').