"SEE What You Are Buying Into is a social business movement but also a practical tool for improving performance by permitting scrutiny and positive criticism. Participating in SEE means fully and honestly accounting for your business policies and practices. It is thorough but also highly achievable because it doesn't involve the bureaucracy and managerialism of other compliance labels.

Calverts put two years' blood, sweat and tears into ISO14001. We also invested in FSC and the Green Mark scheme, and we're active in social business branding in the Cooperative sector. But if we had to choose just one label, it would be SEE."
Sion Whellens, Director, Calverts

"As a company eaga aims to do well by doing good, and our accreditation with SEE is very much part of this ethos. It is not just something we talk about, it is at the heart of our development and growth as a business."
Sam Robinson, Social Responsibility Manager, Eaga plc

"At last, an environmental and ethical mark that makes sense. With SEE, all the information is public so anyone can make their own judgements as to whether a company satisfies their own personal SEE criteria."
Jay Risbridger, Managing Director, The Green Stationery Company

"We're really pleased to be part of SEE. We want to see long-lasting, deep-rooted corporate change and that needs an organisation that really puts the ethical consumer in the eco-driving seat, See What You Are Buying Into is that organisation."
William Lana, Founder and Managing Director, Greenfibres

"This is a time when both businesses and consumers are anxious to find genuinely environmentally friendly and ethically based suppliers and professionals. This standard is transparent, robust and relevant."
David Wilsdon, Director, Green Accountancy

"SEE What You Are Buying Into has proved an invaluable tool for company self-awareness. It is as much about the journey as it is the certificate on the wall, and this is what makes SEE unique and valuable."
Gav Lawson, Managing Director, THTC

"SEE will raise awareness, do away with 'tokenism', and reward businesses that seek to create real change."
Neil Palmer, Co-founder and Managing Director, Vintage Roots

"I had no idea it would be so challenging to complete all the questions but it has been so useful for us. The evaluation process will definitely help any company to improve its ethical performance."
Phil Haughton, Founder and Managing Director, The Better Food Company

"We are very excited about the SEE scheme, as we believe it is innovative, inclusive and probing at the same time. And quite frankly, it has served as a good self assessment tool that will only make us better at what we do."
Richard Webb, President, ProWorld Service Corps

"A SEE listing is genuine accountability. The questions were extremely challenging and forced Pukka Herbs to look at different aspects of how we are practising business. We are very proud to be part of the SEE scheme."
Sebastian Pole, Co-founder and Managing Director, Pukka Herbs

"It's refreshing to find a scheme that recognises truly ethical companies and acts as a clear signpost for consumers who are faced with a barrage of greenwash."
Jenny Irwin, Marketing Manager, Ecology Building Society

"The Marstan Press Ltd is a family run business with a focus on reducing our impact on the environment and giving our customers exactly what they expect. Our SEE listing gives us recognition for our hard work we put in to making our company socially, ethically and environmentally responsible."
Martin Lett Jnr, Director, The Marstan Press Ltd

"Our customers expect the highest ethical and environmental standards. We are one of the few skincare companies to use plain English on our packaging and we believe that this transparency should be carried over to all areas of the business."
Sarah Brown, Founder and Managing Director, Pai Skincare

"The process of attaining a SEE listing has been great for our business. Now people can view and judge us online with the confidence that what we say is open and transparent."
John Popely, Partner, Anglia Printing Services

"We are pleased to be among the first companies to be SEE listed having been a green business for all our 24 years."
John Ditchfield, Director, Barchester Green Investment

"We're delighted to see such transparency about businesses available for the public. SEE What You Are Buying Into is not just about big businesses but about all businesses, no matter what their size, sector or set up."
Andy Hickey, Managing Director and Founder, Give It