"The vision of SEE What You Are Buying Into immediately inspired us. We believe transparency in business is fundamental to a fairer society and a healthier environment. The SEE scheme is helping to define the businesses of the future."
Sebastian Pole, Co-Founder, Pukka Herbs
"Calverts put two years' blood, sweat and tears into ISO14001. We also invested in FSC and the Green Mark scheme, and we're active in social business branding in the Cooperative sector. But if we had to choose just one label, it would be SEE."
Sion Whellens, Director, Calverts
"Accrediting a wide range of companies as ‘cruelty free’, the BUAV is witnessing significant growth in interest in the CR debate. Working with SEE enables us to ensure that animal protection is part of the mainstream ethical business agenda. Meeting the SEE criteria is a great way for companies to demonstrate that they mean what they say."
Michelle Thew, Executive Director, BUAV
"Eaga is delighted to be amongst an exclusive group of forward-thinking businesses that are part of a new - even radical - business approach. We value SEE What You Are Buying Into as an opportunity to demonstrate how we do business and how we work to a solid set of values-based principles."
Dave Routledge, Organisational Development Director, Eaga plc
"Joining SEE has provided us a template for deep transparency, and a trust-mark that tells consumers at-a-glance that we go above and beyond business-as-usual, or even businesses with an ‘add-on cause’. Building a foundation of trust paves the way for our accelerated growth and thereby accelerated positive impact in the world."
David Murphy, CEO, Better World Books
"To accurately judge a business, consumers must have all the information, not just the bits the business wants them to see. We believe business transparency is the only way to give customers confidence in the truth of our claims. SEE What You Are Buying Into is a fabulous antidote to greenwash."
Jay Risbridger, Managing Director, The Green Stationery Company
"As an ethical business, we must also walk the talk. SEE really impressed us with the rigour of the approach and the robust evaluation process."
Daren Howarth, Director, CLEVEL
"While the SEE listing process took time and effort, it was much more valuable, illuminating and comprehensive than anything we could have undertaken elsewhere or achieved working alone."
Leith Drapes, Founder, Earth & Wear
"The SEE scheme gave us the framework and discipline required to look at and evaluate all aspects of running an ethical business. Going through this great process allowed us to look at what we did in a different way and also provided us with pointers on how we could improve in future."
Andy Watts, Director, Imaner Consultants
"The SEE scheme will put conscientious consumers into positions of increasing power and influence, and give truly ethical businesses the opportunities to demonstrate their points of difference. SEE What You Are Buying Into is about long-lasting, deep-rooted corporate change and Greenfibres is really pleased to be part of it."
William Lana, Founder and Managing Director, Greenfibres
"It’s not enough to be organic or ethical; people need to trust that you are genuinely ‘walking your talk’. SEE enables everyone to see all the behind the scenes work: the backroom stuff that we put so much effort into but that they haven’t had access to until now."
Rhiannon Rowley, Founder and Managing Director, Abaca
"This is a time when both businesses and consumers are anxious to find genuinely environmentally friendly and ethically based suppliers and professionals. This standard is transparent, robust and relevant."
David Wilsdon, Director, Green Accountancy
"Going through the SEE process is like getting naked in front of your partner for the first time: you hope what you’ve got to offer is good - but what you see is what you get. SEE helps us to be bold about the bare truth of what we do and how we do it."
Tim West, Co-Founder, Society Media
"SEE What You Are Buying Into has proved an invaluable tool for company self-awareness. It is as much about the journey as it is the certificate on the wall, and this is what makes SEE unique and valuable."
Gav Lawson, Managing Director, THTC
"SEE will raise awareness, do away with 'tokenism', and reward businesses that seek to create real change."
Neil Palmer, Co-founder and Managing Director, Vintage Roots
"SEE What You Are Buying Into is a social business movement but also a practical tool for improving performance by permitting scrutiny and positive criticism. Participating in SEE means fully and honestly accounting for your business policies and practices. It is thorough but also highly achievable because it doesn’t involve the bureaucracy and managerialism of other compliance labels."
Sion Whellens, Director, Calverts
"SEE genuinely helps us to do what we do better. Partly as a way to consider our policies and what we need to do to keep improving, partly because it helps us get our messages and vision across, and partly because it gives us greater credibility."
Phil Haughton, Founder and Managing Director, The Better Food Company
"Membership of the SEE scheme is a shorthand for our ethical approach. It enables us to demonstrate complete commitment to transparency. We are proud to be in the company of other organisations who share our sustainable approach."
Andrew Williams, Director, Seventeen Events
"It's refreshing to find a scheme that recognises truly ethical companies and acts as a clear signpost for consumers who are faced with a barrage of greenwash."
Jon Lee, Business Development Manager, Ecology Building Society
"The Marstan Press Ltd is a family run business with a focus on reducing our impact on the environment and giving our customers exactly what they expect. Our SEE listing gives us recognition for our hard work we put in to making our company socially, ethically and environmentally responsible."
Martin Lett Jnr, Director, The Marstan Press Ltd
"SEE’s evaluation process is very thorough yet not bureaucratic. It makes you closely examine your policies and practices; it highlights gaps and inconsistencies that can be remedied. The requirement to be transparent keeps you real."
Steven Knight, Director, Code Consultancy Services
"Ethics and sustainability have been at the heart of our business since its formation. We are proud to be SEE listed and delighted to have the opportunity to show our listeners what goes on behind the scenes."
Chantal Cooke, Director, Passion for the Planet
"SEE is a valuable part of our internal audit and assessment. It also helps us stand out in a crowded market by demonstrating our commitment to the highest standards of corporate accountability."
John Ditchfield, Director, Barchester Green Investment
"Real business transparency? Broadly accessible information that is very much for public consumption? These are things to celebrate! Further, SEE is not just about big businesses but about all businesses, no matter what their size, sector or set up."
Andy Hickey, Managing Director and Founder, Give It
