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Company Name:
Earth & Wear Ltd
Website:
www.earthandwear.com
Industry Sectors:
Ethical Clothing
SEE Listing Publication Date:
16 December 2009

SEE Questionnaire Summary

Business Introduction

Description of business

Earth & Wear is an importer, wholesaler and retailer of ethical brands from around the world.

Business vision

An end to all 'ethical' clothing brands.

We'd love to see the High Street take the issues around corporate social responsibility seriously. Our vision is that ethically produced clothing is not just 'available' on the High Street, but that all products sold on the High Street are ethically produced, thereby removing the need for goods to be packaged as 'ethical'.

We don't see this happening any time soon unfortunately. For the more immediate future, with respect to our own business, we aim to be part of a bigger movement - pushing harder to get ethical clothing accepted as something greater than a speciality on the fringes of fashion.

Business aims

To find the best ethical brands from around the world and bring them to UK (and European) consumers, giving them a real choice.

To give maximum support to independent retailers.

Increasing the number of High Street outlets selling ethical clothing is a key objective for the medium term.

Business philosophies and beliefs

We believe that it is possible to produce quality clothing that people want to wear without causing damage to the environment or the people making the clothing.

Social and environmental impact of operations should be as important to business as making profits for shareholders.

Business Information

Date established:
March 2007
Contact details
Leith Drapes Managing Director leith@earthandwear.com 01745 571881
Business structure
Company Limited by shares
Address of company headquarters
Foryd Borth Crossroads Abergele Denbighshire LL22 9SB
Countries of operations
UK, Brazil, US, Argentina
Countries where goods and/or services are sold
UK + Worldwide
Size of workforce
Sole trader
Financial year
1st April to 31st March
Market capitalisation
GBP 500,000
Turnover (last financial year)
GBP 80,000
Profit (last financial year)
Small loss
Details of owners
Leith Drapes 100%
Directors' other business interests
No other directorships

Goods and Services

Our main brands are:

No Sweat - An American brand that manufactures all of it's clothing in unionised factories, both in developed and developing countries. They are increasingly using eco-friendly materials in their products. Our main products from No Sweat are their footwear - baseball boots and trainers. More recently we have started stocking their t-shirts from Palestine and belts from South Africa.

Amazon - Flip flops from Brazil made from recycled tyres.

Business Responses

Jump to:

Environment

Does your company have a strategy for waste minimisation and management?

Rationale for question

Disposing of materials to a landfill is inefficient. It is a careless use of finite resources, damaging to the environment and extremely expensive. Companies do not generally realise the full or true cost of their waste and often only recognise the expense of disposal. Even disposal costs are estimated at an average of 4 to 5% of business turnover in the UK and this is set to rise as available holes in the ground are filled up. The true cost of waste can often be 5-20 times greater.

Waste is much more than the materials that appear in a skip or in the piles of plastic bags after the office has been cleaned. It includes, for example, the energy wasted when lights are when a building is empty, or when a vehicle is left with its engine running whilst the driver makes a delivery. Every business, regardless of size, turnover or sector can take steps to minimise waste because many of the savings require little more than a change of practice or business culture.

A waste minimisation and management strategy goes beyond a bare minimum of recycling office paper. It probably requires an operations-wide review to:
  • identify all activities that produce waste;
  • identify ways to stop producing waste (Prevention);
  • eliminate unnecessary waste production (Reduction;
  • determine how to reuse waste (Re-use); and
  • develop ways to track progress in achieving targets for waste minimisation and management.

Efforts to reduce and manage waste may then include:

  • employing recycling, composting, and energy recovery methods (Recovery);
  • purchasing recycled products wherever possible; and
  • using environmentally-friendly methods of disposal (Disposal).

This pattern 'Reduce, Re-use, Recycle' is sometimes called the 'three Rs' or 'the waste hierarchy' which incorporates prevention and disposal. It is a useful model as it clearly prioritises how to deal with waste. The best, cheapest and most environmentally sound option is to prevent or reduce waste before it is generated. Waste disposal should be the last resort.

Defining Terms

A 'strategy' is a long term plan of action designed to achieve a particular goal taking into consideration the widest possible set of potential options and their impacts. Reacting to a short-term problem without changing your overall goals is usually tactical, not strategic.

'Waste minimisation' is the prevention or reduction of the use of materials, water or energy consumption at source.

'Waste management' is the collection, transport, processing and recycling of waste materials.

Primary and Secondary answer requirements

ANSWERING YES

Companies must:

  1. describe a waste minimisation and management strategy that is appropriate to their business.

Companies may:

  1. state whether they were founded with a mission to promote waste minimisaton and management, e.g. collection of recyclable materials, reprocessing, or production of recycled products; and
  2. share any successes or valuable lessons learned.

ANSWERING NO

Companies must:

  1. explain why they do not or cannot answer YES to this question, listing the business reasons, any mitigating circumstances or other reasons that apply.

Companies may:

  1. describe any waste minimisation and management efforts they make even if they cannot be referenced as part of a broad strategy; and
  2. mention any future intentions regarding this issue.

DON'T KNOW is not a permissible answer to this question.


NOT APPLICABLE is not a permissible answer to this question.


NO ANSWER YET is only permissible under extraordinary circumstances and then for only a limited period.


NO

We do not have an actual strategy in place within the company because we have not yet got the resources to put one together, although we do take the following measures:

1. Reusing packaging. The vast majority of our potential waste is the packaging that our goods arrive in, almost all cardboard boxes. We are in a position to be able to reuse most of this when sending out products to customer. Any extra that builds up in the warehouse is advertised locally and given away for free to people who can use it.

2. Reusing paper. We always use both sides of any paper used in the office.

3. Recycling. We recycle any waste that cannot be reused but can be recycled, such as paper, plastic, cardboard.

4. Use of recycled goods. Where possible we buy products that have been recycled or are second hand. This includes most of our stationary, furniture, warehouse fixtures + fittings.

5. Minimising energy use. Such things as not leaving computers on overnight, only using lighting when required, buying energy efficient electrical products.

Submit a comment and/or challenge the accuracy of this information:

(1 = v poor, 2 = poor, 3 = ok, 4 = good, 5 = v good)

If you believe the information provided in this answer is inaccurate, misleading or incomplete, please use this form to say so and an investigation will be initiated. You will need to tick the box below and provide an email address. Your challenge will be sent directly to SEE Ltd. Your email address will not be passed on or made known to the company without your permission.

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Yes No Don't know No answer yet Not applicable