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Company Name:
Give It Limited
Website:
www.giveit.co.uk
Industry Sectors:
Fundraising gift service
SEE Listing Publication Date:
16 December 2009

SEE Questionnaire Summary

Business Introduction

Description of business

Give It Limited was incorporated in December 2003, and started operating in March 2004.

We operate a number of services:


  • The Alternative Wedding List (launched in 2004)

  • Gifts4Good (launched in 2006)

  • The Scottish Wedding List (launched in 2007)

  • The London Wedding List (launched in 2007)

  • The Green Wedding List (launched in 2008)

  • The African Wedding List (launched in 2009)


Charities participating in the service include Barnardo's, Help the Aged, Marie Curie Cancer Care, Samaritans, Save the Children and many others. Charities do not pay any upfront fees or other charges to be part of the service - charities are selected, and approached for their agreement, by Give It to provide choice for users and to continue to develop different gift lists.

Give It pass 100% of donations made through the service to the charities, and use the Gift Aid that can be reclaimed on a large proportion of these donations to cover the costs of the service. When we reach a point where we spend less than the Gift Aid generated, we will manage our not-for-profit nature by returning the unused portion of this Gift Aid, along with 100% of the original donation, to participating charities. Our not-for-profit set-up has meant that we are often described as a 'social enterprise'.

Business vision

To change the face of wedding list usage in the UK.

Business aims

Our key aims as an organisation are as follows:


  • To generate incremental charitable donations for a broad group of UK registered charities.

  • To operate to a high level of fund-raising efficiency through providing a selection of online 'gift' and other services.

  • To operate as a fully trading company on a non-profit making basis within the 'retail/service' industry rather than the 'charitable/fund-raising' sector our aim is to 'compete' with other service providers rather than other fund-raising options.

Business philosophies and beliefs

We can make a difference.

Business Values

Open, efficient, moving forward

Business mission

To grow charity wedding list usage by promoting the concept as a viable alternative for marrying couples.

Business Information

Date established:
December 2003
Contact details
Andy Hickey andy@giveit.co.uk +44 (0)7974 088 938
Business structure
Company limited by shares
Address of company headquarters
Albans, St. Francis Close, Buntingford, Herts, SG9 9SH
Countries of operations
UK-based
Countries where goods and/or services are sold
Worldwide (internet-only business)
Size of workforce
0
Financial year
1st January to 31st December
Market capitalisation
Company is not-for-profit and cannot pay dividends on profits/shares. 2 x GBP 1 shares have been issued
Turnover (last financial year)
GBP 29,000 (turnover of company rather than generation of funds for charities)
Profit (last financial year)
GBP zero. In 2008 we operated at 'break even' for the first time. Prior years involved annual 'losses' where we spent more than our turnover and invested the difference e.g. 2006 spend of GBP 39,000, from GBP 29,000 operational turnover plus GBP 10,000 in
Details of owners
Andrew Hickey - 50% - 1 share Amanda Christine Wilson - 50% - 1 share
Directors' other business interests
None.

Goods and Services

Give It operate a number of on-line charitable gift list services, including The Alternative Wedding List, The Green Wedding List and The African Wedding List, along with Scottish and London versions as well.

All these wedding list services feature gift lists containing donations to a variety of different charities.

We also operate Gifts4Good, a service for buying 'one-off' virtual gifts to participating charities and which also has a 'wish list' facility.

Our key users are marrying couples, as well as those celebrating birthdays, retirements, etc, or anyone looking for a virtual charity gift for someone else's celebration (birthdays, Christmas, etc).

Users register for a list and select a group of charities. Their friends and family log onto their gift list and select one, or more, of the donations to charity featured. Donations are wrapped up like gifts so users can see what a particular donation could fund for each charity meaning users get to see how far their money goes.

Individual charities have, over the last few years, launched a number of 'virtual gift' services. Our services (launched before most of these existed) differ in that they offer gifts of donations to a variety of charities and that they are primarily targeted at the 'non-recipient' of gifts, rather than the 'giver'.

Business Responses

Jump to:

Corporate Governance

Is your company's average employee salary at least 5% of the total remuneration of its highest paid executive?

Question developed with Manifest

Rationale for question

Executive remuneration has become a topic of debate due to a rising gap between average workers' pay and that of senior executives. Exact statistics differ according to the location, size and sector of companies sampled and years examined, but research conducted in the UK indicates that CEO remuneration is rising at a faster rate than average wages. For example, according to Incomes Data Services (IDS), in 2008 the UK top directors' earnings continued to defy gravity with increases averaging an 11.5% rise on the previous year, even as the world economy entered much tougher times and unemployment was rising. Likewise, The Work Foundation (in December 2007) found that average CEO remuneration packages increased by 28%, against inflation of 2.8% and average wage increases across the whole economy of only 4%.

Critics question the justification for high executive remuneration, particularly in times of falling profits and tough trading conditions. They express doubt about the real effectiveness of executive 'incentive packages'. Large and inflationary pay increases to CEOs might be seen as a perversion of market principles, as failure gains rewards equal to success. Growing pay inequality therefore corrodes the basic concept of fair reward that underpins a thriving society - and may also damage the performance and long-term success of organisations as staff become cynical and disillusioned. In wider society, it may lead to greater social differentiation and social unrest (see also Community Relations Question 4).

It is impossible, however, to create an ideal ratio of the earnings of the average worker to that of the highest paid company executive in an open labour market. Senior executive pay packages (which often include salary, annual bonuses, share options and Long Term Incentive Plans), can vary greatly depending on the country, industry and company size. In fact, a 2007 survey of executive remuneration by Manifest expresses concern that in smaller companies, executive directors are actually under-incentivised.

This question does not require companies to disclose salary figures, nor does it seek to create a standard for senior executive remuneration. Instead, it seeks to promote transparency and ascertain the difference in pay between the average worker and the highest paid executive (for example, the CEO earning approximately three times as much as the average employee).

Defining Terms

[No specific or technical terms require definition.]

Primary and Secondary answer requirements

ANSWERING YES

Companies must:

  1. describe how they calculate remuneration for staff and executives, including bonuses, share options and other items in the pay package; and
  2. provide an indication of the differential between highest and average earnings.

ANSWERING NO

Companies must:

  1. explain why they do not or cannot answer YES to this question, listing the business reasons, any mitigating circumstances or other reasons that apply; and
  2. describe how they calculate remuneration for staff and executives.

Companies may:

  1. set out any proposed future policies regarding remuneration.

ANSWERING NOT APPLICABLE

Companies must:

  1. confirm that they are made up of directors only and have no employees.

DON'T KNOW is not a permissible answer to this question.


NO ANSWER YET is only permissible under extraordinary circumstances and then for only a limited period.

Not Applicable

The organisation is currently operated by its founders (directors), and we have no employees at this stage.

Submit a comment and/or challenge the accuracy of this information:

(1 = v poor, 2 = poor, 3 = ok, 4 = good, 5 = v good)

If you believe the information provided in this answer is inaccurate, misleading or incomplete, please use this form to say so and an investigation will be initiated. You will need to tick the box below and provide an email address. Your challenge will be sent directly to SEE Ltd. Your email address will not be passed on or made known to the company without your permission.

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Yes No Don't know No answer yet Not applicable