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Company Name:
Give It Limited
Website:
www.giveit.co.uk
Industry Sectors:
Fundraising gift service
SEE Listing Publication Date:
16 December 2009

SEE Questionnaire Summary

Business Introduction

Description of business

Give It Limited was incorporated in December 2003, and started operating in March 2004.

We operate a number of services:


  • The Alternative Wedding List (launched in 2004)

  • Gifts4Good (launched in 2006)

  • The Scottish Wedding List (launched in 2007)

  • The London Wedding List (launched in 2007)

  • The Green Wedding List (launched in 2008)

  • The African Wedding List (launched in 2009)


Charities participating in the service include Barnardo's, Help the Aged, Marie Curie Cancer Care, Samaritans, Save the Children and many others. Charities do not pay any upfront fees or other charges to be part of the service - charities are selected, and approached for their agreement, by Give It to provide choice for users and to continue to develop different gift lists.

Give It pass 100% of donations made through the service to the charities, and use the Gift Aid that can be reclaimed on a large proportion of these donations to cover the costs of the service. When we reach a point where we spend less than the Gift Aid generated, we will manage our not-for-profit nature by returning the unused portion of this Gift Aid, along with 100% of the original donation, to participating charities. Our not-for-profit set-up has meant that we are often described as a 'social enterprise'.

Business vision

To change the face of wedding list usage in the UK.

Business aims

Our key aims as an organisation are as follows:


  • To generate incremental charitable donations for a broad group of UK registered charities.

  • To operate to a high level of fund-raising efficiency through providing a selection of online 'gift' and other services.

  • To operate as a fully trading company on a non-profit making basis within the 'retail/service' industry rather than the 'charitable/fund-raising' sector our aim is to 'compete' with other service providers rather than other fund-raising options.

Business philosophies and beliefs

We can make a difference.

Business Values

Open, efficient, moving forward

Business mission

To grow charity wedding list usage by promoting the concept as a viable alternative for marrying couples.

Business Information

Date established:
December 2003
Contact details
Andy Hickey andy@giveit.co.uk +44 (0)7974 088 938
Business structure
Company limited by shares
Address of company headquarters
Albans, St. Francis Close, Buntingford, Herts, SG9 9SH
Countries of operations
UK-based
Countries where goods and/or services are sold
Worldwide (internet-only business)
Size of workforce
0
Financial year
1st January to 31st December
Market capitalisation
Company is not-for-profit and cannot pay dividends on profits/shares. 2 x GBP 1 shares have been issued
Turnover (last financial year)
GBP 29,000 (turnover of company rather than generation of funds for charities)
Profit (last financial year)
GBP zero. In 2008 we operated at 'break even' for the first time. Prior years involved annual 'losses' where we spent more than our turnover and invested the difference e.g. 2006 spend of GBP 39,000, from GBP 29,000 operational turnover plus GBP 10,000 in
Details of owners
Andrew Hickey - 50% - 1 share Amanda Christine Wilson - 50% - 1 share
Directors' other business interests
None.

Goods and Services

Give It operate a number of on-line charitable gift list services, including The Alternative Wedding List, The Green Wedding List and The African Wedding List, along with Scottish and London versions as well.

All these wedding list services feature gift lists containing donations to a variety of different charities.

We also operate Gifts4Good, a service for buying 'one-off' virtual gifts to participating charities and which also has a 'wish list' facility.

Our key users are marrying couples, as well as those celebrating birthdays, retirements, etc, or anyone looking for a virtual charity gift for someone else's celebration (birthdays, Christmas, etc).

Users register for a list and select a group of charities. Their friends and family log onto their gift list and select one, or more, of the donations to charity featured. Donations are wrapped up like gifts so users can see what a particular donation could fund for each charity meaning users get to see how far their money goes.

Individual charities have, over the last few years, launched a number of 'virtual gift' services. Our services (launched before most of these existed) differ in that they offer gifts of donations to a variety of charities and that they are primarily targeted at the 'non-recipient' of gifts, rather than the 'giver'.

Business Responses

Jump to:

Environment

Does your company offset its carbon dioxide emissions?

Rationale for question

Businesses are under increasing pressure to reduce the amount of carbon dioxide they emit and become carbon neutral, i.e. operate without a net burden on air quality. Although becoming energy efficient can significantly reduce the carbon footprint of businesses, it is inevitable that business operations will still result in some carbon dioxide emissions.

Many businesses are seeking to mitigate these effects through carbon offsetting, which involves calculating the company's carbon dioxide emissions, then purchasing the required amount of offsets in the voluntary or regulated market. Carbon offset providers engage in one or more schemes intended to 'balance' the client's emissions. These might include planting trees, investing in renewable energy and developing alternative technology. Carbon offsetting is becoming increasingly popular, with numerous commercial and non-commercial firms providing offsets at different prices and for a variety of schemes.

However, carbon offsetting is not an issue immune from debate. Critics claim offsetting is becoming an excuse for businesses and individuals to avoid changing environmentally damaging practices. They also question the environmental value of some offset schemes and the impact they have on communities where they are implemented, particularly those in the developing world. Another criticism is that many offsetting companies seem to be more focused on yielding profits than effectively balancing carbon dioxide emissions. There is also some debate about the cost of administration for some of the schemes, which may inhibit smaller businesses from taking part.

The market remains in some flux, but progress is being made towards defining standards. For example, the UK Government has created an approved carbon offsetting brand, the Quality Assurance Scheme for Carbon Offsetting, which is an endorsement of approved schemes to increase consumer confidence and to develop the offsetting market. The scheme only includes programmes using officially recognised carbon credits, Certified Emission Reductions (CERs). The Gold Standard is a certification scheme that also includes a quality standard for Voluntary Emission Reductions, or VERs. Another scheme that complements the Gold Standard is the Voluntary Carbon Standard, which was launched in November 2007.

Carbon offsetting alone cannot address climate change; all other energy efficiency and carbon reduction schemes must first be exhausted. Offsetting should only be one component of a wider programme to reduce an organisation's greenhouse gas emissions.

Defining Terms

A 'carbon offset' aims to reduce the carbon dioxide in the atmosphere by the same amount that business activities have added. Carbon offsetting involves calculating the company's carbon dioxide emissions, then purchasing the required amount of offsets from a provider, who proceeds to engage in one or more projects intended to 'balance' the client's emissions. Schemes include planting and managing trees, investing in renewable energy, and investing in other projects or technology intended to reduce levels of carbon dioxide.

Primary and Secondary answer requirements

ANSWERING YES

Companies must:

  1. describe how they calculate their carbon dioxide emissions (or refer to the previous question);
  2. state the percentage of emissions that they offset;
  3. specify the type of scheme they use for offsetting, e.g. planting trees or investing in renewable energy;
  4. state their offset's cost per metric tonne of carbon dioxide; and
  5. explain how they monitor the effectiveness of the scheme.

ANSWERING NO

Companies must:

  1. explain why they do not or cannot answer YES to this question, listing the business reasons, any mitigating circumstances, specific criticisms or other reasons that apply.

Companies may:

  1. mention any future intentions regarding this issue.

DON'T KNOW is not permissible answer to this question.


NOT APPLICABLE is not permissible to this question.


NO ANSWER YET is only permissible under extraordinary circumstances and then for only a limited period.

YES

Our (limited) total emissions have been calculated by the World Land Trust, one of the charities for which we generate funds, from information provided by ourselves on all our activities (including travel, workplace details etc).

Our total emissions have been calculated at 1.58 tonnes per annum. We have offset 100% of this through making a donation, calculated at a value of GBP 15 per tonne, to The World Land Trust of GBP 30 - The World Land Trust operates carbon sequestration schemes involving reforestation within the CDM (Clean Development Mechanism) guidelines.

We do not ourselves attempt to monitor the effectiveness of the scheme but have deliberately chosen to use a scheme operated by a registered charity rather than by a private company, given the extra layers of regulation and scrutiny that charities face.

We have committed to recalculate our emissions on an annual basis (or sooner if a significant change in our activity is planned/implemented).

Submit a comment and/or challenge the accuracy of this information:

(1 = v poor, 2 = poor, 3 = ok, 4 = good, 5 = v good)

If you believe the information provided in this answer is inaccurate, misleading or incomplete, please use this form to say so and an investigation will be initiated. You will need to tick the box below and provide an email address. Your challenge will be sent directly to SEE Ltd. Your email address will not be passed on or made known to the company without your permission.

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Yes No Don't know No answer yet Not applicable