home
Company Name:
Give It Limited
Website:
www.giveit.co.uk
Industry Sectors:
Fundraising gift service
SEE Listing Publication Date:
16 December 2009

SEE Questionnaire Summary

Business Introduction

Description of business

Give It Limited was incorporated in December 2003, and started operating in March 2004.

We operate a number of services:


  • The Alternative Wedding List (launched in 2004)

  • Gifts4Good (launched in 2006)

  • The Scottish Wedding List (launched in 2007)

  • The London Wedding List (launched in 2007)

  • The Green Wedding List (launched in 2008)

  • The African Wedding List (launched in 2009)


Charities participating in the service include Barnardo's, Help the Aged, Marie Curie Cancer Care, Samaritans, Save the Children and many others. Charities do not pay any upfront fees or other charges to be part of the service - charities are selected, and approached for their agreement, by Give It to provide choice for users and to continue to develop different gift lists.

Give It pass 100% of donations made through the service to the charities, and use the Gift Aid that can be reclaimed on a large proportion of these donations to cover the costs of the service. When we reach a point where we spend less than the Gift Aid generated, we will manage our not-for-profit nature by returning the unused portion of this Gift Aid, along with 100% of the original donation, to participating charities. Our not-for-profit set-up has meant that we are often described as a 'social enterprise'.

Business vision

To change the face of wedding list usage in the UK.

Business aims

Our key aims as an organisation are as follows:


  • To generate incremental charitable donations for a broad group of UK registered charities.

  • To operate to a high level of fund-raising efficiency through providing a selection of online 'gift' and other services.

  • To operate as a fully trading company on a non-profit making basis within the 'retail/service' industry rather than the 'charitable/fund-raising' sector our aim is to 'compete' with other service providers rather than other fund-raising options.

Business philosophies and beliefs

We can make a difference.

Business Values

Open, efficient, moving forward

Business mission

To grow charity wedding list usage by promoting the concept as a viable alternative for marrying couples.

Business Information

Date established:
December 2003
Contact details
Andy Hickey andy@giveit.co.uk +44 (0)7974 088 938
Business structure
Company limited by shares
Address of company headquarters
Albans, St. Francis Close, Buntingford, Herts, SG9 9SH
Countries of operations
UK-based
Countries where goods and/or services are sold
Worldwide (internet-only business)
Size of workforce
0
Financial year
1st January to 31st December
Market capitalisation
Company is not-for-profit and cannot pay dividends on profits/shares. 2 x GBP 1 shares have been issued
Turnover (last financial year)
GBP 29,000 (turnover of company rather than generation of funds for charities)
Profit (last financial year)
GBP zero. In 2008 we operated at 'break even' for the first time. Prior years involved annual 'losses' where we spent more than our turnover and invested the difference e.g. 2006 spend of GBP 39,000, from GBP 29,000 operational turnover plus GBP 10,000 in
Details of owners
Andrew Hickey - 50% - 1 share Amanda Christine Wilson - 50% - 1 share
Directors' other business interests
None.

Goods and Services

Give It operate a number of on-line charitable gift list services, including The Alternative Wedding List, The Green Wedding List and The African Wedding List, along with Scottish and London versions as well.

All these wedding list services feature gift lists containing donations to a variety of different charities.

We also operate Gifts4Good, a service for buying 'one-off' virtual gifts to participating charities and which also has a 'wish list' facility.

Our key users are marrying couples, as well as those celebrating birthdays, retirements, etc, or anyone looking for a virtual charity gift for someone else's celebration (birthdays, Christmas, etc).

Users register for a list and select a group of charities. Their friends and family log onto their gift list and select one, or more, of the donations to charity featured. Donations are wrapped up like gifts so users can see what a particular donation could fund for each charity meaning users get to see how far their money goes.

Individual charities have, over the last few years, launched a number of 'virtual gift' services. Our services (launched before most of these existed) differ in that they offer gifts of donations to a variety of charities and that they are primarily targeted at the 'non-recipient' of gifts, rather than the 'giver'.

Business Responses

Jump to:

Community

Have your company's actions or operations resulted in economic and social impacts that have adversely affected the quality of life in a community?

Rationale for question

This question requires companies to assess positive or negative impacts they have had on their communities.

Certain business operations, by their very nature, may have unavoidable negative impacts. For example, regular environmental noise pollution will affect communities near an airport and under the flight paths to and from that airport. Commercial activity may overburden local infrastructure, for example, through heavy traffic that leads to the deterioration of quality of life and crowded local roads. Likewise, business decisions, such as layoffs, closures or outsourcing, may be necessary in some instances, but they can significantly decrease quality of life in communities if comparable job opportunities are unavailable. Nonetheless, adverse community impacts may be avoided, or at least mitigated, through impact assessments, effective collaboration with stakeholders, careful planning and other means.

This question, however, also provides an opportunity for companies to describe any positive contributions they have made specifically to local communities. Businesses' actions that can stimulate commercial activity include, for example, locating offices and facilities in depressed areas thereby contributing to regeneration, investing in local infrastructure, employing people locally to cut down on commuting, contributing to local business groups that promote entrepreneurship, restoring landscapes and wildlife habitats. The list is endless.

Defining Terms

A 'community' should be a restricted geographic area. There is no defined radius for a community; it could be a town or city, section of a town or city or neighbouring villages and towns. For example, a sparsely populated region may consider a wider geographic area to be a community.

'Quality of life' is not a tangible concept, unlike the standard of living, and therefore cannot be easily measured. It is the overall sense of well-being felt by an individual or community. It has two aspects: the first includes physical aspects such as health, diet, exercise, social activities and safety. The second includes psychological aspects such as stress, worry, pleasure and other positive or negative emotional states. A supportive community will enhance the quality of life for individuals.

Primary and Secondary answer requirements

ANSWERING YES

Companies must:

  1. describe the negative impacts they have had on a community;
  2. explain the reasons for these impacts; and
  3. describe any precautionary or remedial actions they have taken to mitigate the effects.

Companies may:

  1. describe any policies or guidelines for dealing with local impacts.

ANSWERING NO

Companies may:

  1. describe any positive contributions made to the local community.

ANSWERING DON'T KNOW

Companies must:

  1. confirm that they cannot make an objective assessment as to whether their effect on a locale has been negative;
  2. provide relevant detail regarding their economic and social impact on communities;
  3. explain why they are unable to make an assessment; and
  4. describe any future plans.

NOT APPLICABLE is not a permissible answer to this question.


NO ANSWER YET is only permissible under extraordinary circumstances and then for only a limited period.

NO

Our operation is internet-based for users (meaning no negative impact on the community where we are based from traffic coming in) and home-based for those working for it (a positive impact in reducing commuting out of the community). Although expansion of the organisation is anticipated, and any 'physical' expansion will be local (office, employment etc), we do not expect this to be significant (as our services are intended to be highly efficient with limited need for staffing/infrastructure).

Submit a comment and/or challenge the accuracy of this information:

(1 = v poor, 2 = poor, 3 = ok, 4 = good, 5 = v good)

If you believe the information provided in this answer is inaccurate, misleading or incomplete, please use this form to say so and an investigation will be initiated. You will need to tick the box below and provide an email address. Your challenge will be sent directly to SEE Ltd. Your email address will not be passed on or made known to the company without your permission.

Compare

Yes No Don't know No answer yet Not applicable