- Company Name:
- Give It Limited
- Website:
- www.giveit.co.uk
- Industry Sectors:
- Fundraising gift service
- SEE Listing Publication Date:
- 16 December 2009
SEE Questionnaire Summary
Business Introduction
Description of business
Give It Limited was incorporated in December 2003, and started operating in March 2004.
We operate a number of services:
- The Alternative Wedding List (launched in 2004)
- Gifts4Good (launched in 2006)
- The Scottish Wedding List (launched in 2007)
- The London Wedding List (launched in 2007)
- The Green Wedding List (launched in 2008)
- The African Wedding List (launched in 2009)
Charities participating in the service include Barnardo's, Help the Aged, Marie Curie Cancer Care, Samaritans, Save the Children and many others. Charities do not pay any upfront fees or other charges to be part of the service - charities are selected, and approached for their agreement, by Give It to provide choice for users and to continue to develop different gift lists.
Give It pass 100% of donations made through the service to the charities, and use the Gift Aid that can be reclaimed on a large proportion of these donations to cover the costs of the service. When we reach a point where we spend less than the Gift Aid generated, we will manage our not-for-profit nature by returning the unused portion of this Gift Aid, along with 100% of the original donation, to participating charities. Our not-for-profit set-up has meant that we are often described as a 'social enterprise'.
Business vision
To change the face of wedding list usage in the UK.
Business aims
Our key aims as an organisation are as follows:
- To generate incremental charitable donations for a broad group of UK registered charities.
- To operate to a high level of fund-raising efficiency through providing a selection of online 'gift' and other services.
- To operate as a fully trading company on a non-profit making basis within the 'retail/service' industry rather than the 'charitable/fund-raising' sector our aim is to 'compete' with other service providers rather than other fund-raising options.
Business philosophies and beliefs
We can make a difference.
Business Values
Open, efficient, moving forward
Business mission
To grow charity wedding list usage by promoting the concept as a viable alternative for marrying couples.
Business Information
- Date established:
- December 2003
- Contact details
- Andy Hickey andy@giveit.co.uk +44 (0)7974 088 938
- Business structure
Help
- Company limited by shares
- Address of company headquarters
- Albans, St. Francis Close, Buntingford, Herts, SG9 9SH
- Countries of operations
- UK-based
- Countries where goods and/or services are sold
- Worldwide (internet-only business)
- Size of workforce
- 0
- Financial year
Help
- 1st January to 31st December
- Market capitalisation
Help
- Company is not-for-profit and cannot pay dividends on profits/shares. 2 x GBP 1 shares have been issued
- Turnover (last financial year)
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- GBP 29,000 (turnover of company rather than generation of funds for charities)
- Profit (last financial year)
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- GBP zero. In 2008 we operated at 'break even' for the first time. Prior years involved annual 'losses' where we spent more than our turnover and invested the difference e.g. 2006 spend of GBP 39,000, from GBP 29,000 operational turnover plus GBP 10,000 in
- Details of owners
- Andrew Hickey - 50% - 1 share Amanda Christine Wilson - 50% - 1 share
- Directors' other business interests
Help
- None.
Goods and Services
Give It operate a number of on-line charitable gift list services, including The Alternative Wedding List, The Green Wedding List and The African Wedding List, along with Scottish and London versions as well.
All these wedding list services feature gift lists containing donations to a variety of different charities.
We also operate Gifts4Good, a service for buying 'one-off' virtual gifts to participating charities and which also has a 'wish list' facility.
Our key users are marrying couples, as well as those celebrating birthdays, retirements, etc, or anyone looking for a virtual charity gift for someone else's celebration (birthdays, Christmas, etc).
Users register for a list and select a group of charities. Their friends and family log onto their gift list and select one, or more, of the donations to charity featured. Donations are wrapped up like gifts so users can see what a particular donation could fund for each charity meaning users get to see how far their money goes.
Individual charities have, over the last few years, launched a number of 'virtual gift' services. Our services (launched before most of these existed) differ in that they offer gifts of donations to a variety of charities and that they are primarily targeted at the 'non-recipient' of gifts, rather than the 'giver'.
Business Responses
Community
Have your company's actions or operations resulted in economic and social impacts that have adversely affected the quality of life in a community?
NO
Our operation is internet-based for users (meaning no negative impact on the community where we are based from traffic coming in) and home-based for those working for it (a positive impact in reducing commuting out of the community). Although expansion of the organisation is anticipated, and any 'physical' expansion will be local (office, employment etc), we do not expect this to be significant (as our services are intended to be highly efficient with limited need for staffing/infrastructure).
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