Description of business

THTC is the trading name of a company registered in the UK as Eco-T Limited. Its main premise is that the hemp plant is a fundamental and profoundly useful crop for humankind and any sustainable and holistic agricultural system. The company exists to develop, manufacture and market hemp-based textiles and clothing.

THTC is a streetwear brand that principally uses hemp and organic cotton fibre in its clothing, though also offers some bamboo t-shirts and polo shirts. It was founded in 1999 by two brothers, Gav & Dru Lawson, and a friend, Danny Sodergren. After researching the global hemp supply chain, hemp/organic cotton blend knitted T's were sourced from a good factory in China.

The T's were then screen printed in the UK and sold through music and independent clothing stores as well as off the THTC website. As the brand grew THTC worked with more and more musicians particularly in UK Hip-Hop, D&B and Dance scenes, although now increasingly in the indie/rock scene.

THTC is released a capsule streetwear range for Spring/Summer 08 that included Men's and Women's T's, hoods, sweats and trackpants and have a capsule range of wovens coming out in Autumn/Winter 08.

The team, at one point, consisted of 8 staff, though in recent years has scaled down significantly and is run exclusively by Gavin Lawson.

Business vision

THTC envisions a future where industrial hemp is recognised as an essential part of a holistic approach to living sustainably.

This company will facilitate this through the wholesale and promotion of sustainable clothing.

THTC aims to become an internationally-renowned streetwear brand, recognised for the strength of its design, quality of its clothes and support for its community and partners. Eco-T looks to further promote sustainable clothing to as broad a market as possible.

THTC exists to educate and inspire its customers while having a positive effect on the land where the fibre is grown and the people who manufacture the garments.

Business aims

THTC aims to be a premier sustainable and independent street-wear brand that combines cutting edge designs with leading ecological and ethical initiatives. At all times, Eco-T / THTC seeks to improve the quality of its products and increase customer awareness through an entertaining and original marketing and sponsorship approach.

THTC aims to support emerging and conscious talent in areas where the brand is sold through sponsorship and support, and encourage conscious education for young people around the world.

Eco-T / THTC also seeks to educate people about the uses of industrial hemp and reduce the mis-information that has surrounded the crop in recent decades.

Business philosophies and beliefs

THTC believes that it's possible to create a more exciting style of ethical and organic fashion. THTC is currently one of the few erganic clothing companies that actually looks to create activism and environmentalism.

While others will often simply look to sell to an existing market, THTC is design-led, and reaches a whole new audience for ethical fashion, namely young men who wouldn't necessarily be interested in such ethics.

This is achieved with intense sponsorship of urban musicians, DJs, MCs, B-boys, poets, activists, actors and activists.

THTC has produced ranges for The Burma Campaign, Zulu Nation UK, Trojan Soundsystem, Maharishi Clothing, Peace not War, the NHS and many more. THTC's designs are produced by graffiti artists, namely Mau Mau, Herse, Fybe and Gibla and is now working on a range for Amnesty International with Mau Mau to produce graphics for campaigns.

THTC is principally engaged in supplying sustainable streetwear. The primary fibres we use are hemp and certified organic cotton that is spun and knitted into different weight Jersey and fleece.

We have an individual design take on streetwear standards such as T-Shirts, Hooded Tops, Polo Shirts, Track Suit bottoms, Baseball Caps, belts and sweatbands.

The brand itself is music, politics and street-art based and has a distinctive logo and a strong tradition of classic screen prints.

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Community Relations

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Environment

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