Description of business

Ethical SEO is an ethical internet marketing company.

Using the tools of Search Engine Optimisation (SE0), social media marketing and website development, we help our clients get their message to the right people in the right way. We help ethical businesses, organisations, institutions and individuals maximise their chances of success on the internet.

Business vision

To develop a clear relationship between profit and fairness for Ethical SEO, its employees, its clients and their clients too. We all have responsibility to the wider public and the planet.

To use our skills to facilitate communication between all business sectors and to help enrich and expand the ethical business community.

To help ethical businesses to compete equally in the marketplace.

Business philosophies and beliefs

To support people in the fulfilment of their potential and in the realisation of their business/work dreams, using the democratising potential of the internet.

All our business decisions are based firstly on social, environmental and ethical criteria as we believe that this will also sustain profit.

We do not believe in the artificial separation of work and pleasure, public and private: all our decisions and actions have an effect on society and the planet.

We try to think and feel our way forward with the aim of having positive effect. Through considerable research and investigation as to what this means, what having a positive effect is, we have realised that this is not a static concept: it is something that we hold lightly and, along with others, keep on trying to get better.

Business Values

Transparency:

- demystifying the process of SEO, web development etc.;
- helping each client understand what we are doing and why;
- being open and sharing skills and knowledge.

Generosity and openness:

- a belief in abundance which creates a climate of trust and skill sharing.

Honesty:

- no greenwash. Being genuine in what we say and do and helping our clients be the same;
- deliver the best service we can to our clients.

Business mission

To increase profit fairly and sustainably for ourselves and our clients.

To promote the practice of ethical business as the most viable business model for all.

Helping ethical business and other organisations with:

Internet Marketing
website development
search engine optimisation
social media marketing
copy-writing
data-analysis
ppc administration.

All business responses to the SEE Questionnaire are made available for public scrutiny, comment and rating.

If you wish, please offer comments and ideas of your own and rate responses for clarity and/or policy quality. A business can use your ideas and suggestions to improve their SEE practices and performance. If you don't think what the business says is accurate, or think it is incomplete or misleading, please challenge the response.

Click on a topic area to reveal business responses:

Community Relations

Community Relations is about a business in a social and economic context. A business can strongly influence the quality of life not only for employees, but also for the wider community in which it operates. It is recognised that a sustainable community promotes sustainable business.

Corporate Governance

Corporate governance is about how a business is structured and whether rights, responsibilities and duties are clearly set out and understood. These issues are critical in maintaining accountability and providing strong decision-making functions.

This section provides an opportunity for a company to indicate how it remains honest, transparent, equitable and reputable in its conduct. These objectives are relevant to any business whether large or small.

Donations and Payments

To whom and exactly how companies make donations and payments, including those to charitable organisations, professional associations and government, are extremely complex issues. It is important that companies disclose their corporate donations, publish their payments and explain what they hope or expect to receive in return.

Environment

Natural resources are vital to sustain our lives and lifestyle. This section looks at the impact business operations have on the physical environment. It is not always easy to address the challenges, but companies have the opportunity to show the problems they face and how they tackle them.

Human Rights

This section is about how businesses ensure that their operations do not violate the fundamental rights of individuals and communities at home or abroad. Businesses have the opportunity to examine this issue with regards to their own practices, supply chains and business relationships.

Marketplace Ethics

This section is about how businesses handle consumer rights and wider welfare issues. Many of the questions cover areas where there is a fair amount of legislation and regulation: it is an opportunity for businesses to show how they go beyond a legal minimum to address ethical issues in the marketplace.

Workforce

It is widely acknowledged that people are the most valuable asset to any business. In this topic, the questions are addressing the treatment of workforce. It is quite diverse but the focus is on promoting a fair, equitable, honest and supportive work environment.