We believe the world can be a better place.

We believe that to make this world a better place companies need to behave in a more socially responsible manner.

We believe most people demand this, but are unable to make an informed choice about which products and services to buy when so many companies pretend to be ethical just to sell more.

We believe the only real way to overcome this cynicism, and hence force real change in the world, is to challenge companies to be transparent and fully accountable to everyone.

We believe the most credible way to do this is for companies to be independently evaluated, for the results to be made public, and for there to be a forum where these results can be scrutinized, monitored and commented on.

We believe that the more people buy from independently verified companies then the more other companies will want to sign up.

We believe this virtuous circle will cause a revolution in business policies and practices.

We believe this will change the world for good.